Users Need Value, Not Another AI Wrapper
A while back, I met a founder who proudly described his product as a SaaS. When I asked what problem it solved, he hesitated. The truth is, SaaS is not a business model - it’s a d...
Beyond Design, What Really Shapes Success?
I remember working on a project where the design was praised in the initial reviews. Clean visuals, thoughtful interactions, everything checked the right boxes. Yet, when the pr...
Reason Users Quit Before Adding Anything
I still remember testing a finance app where the dashboard was completely blank for first-time users. No hints, no guidance, just a clean slate that looked more like an error th...
The Critical UX Step Most Designers Skip
One pattern I’ve noticed in design teams is how quickly we move on. A product launches, the metrics roll in, but instead of reviewing outcomes, the team is already deep in the n...
What Designers Forget Until It’s Too Late
I remember once joining a project where everyone was excited about shipping fast. The product looked polished on the surface, but the team had skipped over small usability fixes...
Using AI Without Losing Human Touch
I recently watched a team explore how AI could shape their product design. They started by using AI to generate UI layouts, suggest color palettes, and even predict user flows b...
Stop Chasing Design Feedback Alone
Last week, I joined a session where the team gathered in one room - designers, product managers, developers, even a marketer. The goal was simple: resolve all pending design decis...
Mapping the UX Journey for Clarity
Every new UX project can feel overwhelming. Where do you begin - jump straight into wireframes, schedule interviews, or set up a design system? I’ve been there, full of energy but...
More Paths Don’t Mean Better Outcomes
When you’re mapping UX flows, it’s easy to get lost imagining endless scenarios. Every edge case feels like it deserves a path, every possible variation seems important. Early i...
Conversations Save Time in Design
Early in my career, I spent three full days polishing wireframes during a sprint. Every flow, every edge case, every detail was mapped out. I was proud of it - until the review me...
The One Mistake You Can’t Fix Later in UX
Every designer and product leader talks about trust, but few realize how fragile it really is. Once a user’s trust is broken, it’s almost impossible to earn it back. I’ve seen t...
Mentoring Isn’t About Giving Answers
When I first started mentoring younger designers, I thought the role was about giving answers. Share the tools, show the shortcuts, pass down the knowledge - that’s what I assumed...