Stories, insights, and notes
from my journey in UX, design, and beyond

Journals covering design principles, personal experiences, and creative explorations. Each one crafted to be informative, reflective, and shareable.

Reason Users Quit Before Adding Anything

Reason Users Quit Before Adding Anything

I still remember testing a finance app where the dashboard was completely blank for first-time users. No hints, no guidance, just a clean slate that looked more like an error th...
The Hidden Bias in Product Metrics

The Hidden Bias in Product Metrics

As a designer, you’ll face this dilemma more often than you think. A new product or feature launches, but instead of placing it front and center, the team tucks it somewhere bel...