Stories, insights, and notes
from my journey in UX, design, and beyond

Journals covering design principles, personal experiences, and creative explorations. Each one crafted to be informative, reflective, and shareable.

The Way Onboarding Shapes Culture

The Way Onboarding Shapes Culture

I once joined a design team where my first week felt like detective work. There were scattered files, half-documented processes, and no real introduction to how decisions were m...
Mentoring Isn’t About Giving Answers

Mentoring Isn’t About Giving Answers

When I first started mentoring younger designers, I thought the role was about giving answers. Share the tools, show the shortcuts, pass down the knowledge - that’s what I assumed...
Empathy Is Your Most Underrated Leadership Skill

Empathy Is Your Most Underrated Leadership Skill

When you first step into a leadership role, it’s easy to assume success comes from sharper strategy, faster decisions, or stronger design opinions. I thought the same. But over ...
The Silent Cost of Overlooking Team Feelings

The Silent Cost of Overlooking Team Feelings

When you’re leading a design team, it’s easy to get caught up in deadlines, features, and deliverables. I’ve been there - focused on velocity while overlooking the undercurrent of...
Why the Design Ladder Isn’t Just Titles

Why the Design Ladder Isn’t Just Titles

When I first started in design, I thought career growth was all about climbing titles. Junior to mid, mid to senior, senior to lead - it looked like a neat ladder. But the reality...
Aligning Design With Business Success

Aligning Design With Business Success

One of the most overlooked parts of design leadership is making sure creative strategies aren’t floating in isolation. A beautiful concept that doesn’t move the company forward ...
Fostering Creativity and Excellence

Fostering Creativity and Excellence

When people ask me how to build a creative, high-performing product team, my answer always begins with trust. Without it, ideas stay hidden and risks are avoided. With it, the w...
No Shortcuts in Design - Only Loops and Reps

No Shortcuts in Design - Only Loops and Reps

Two decades in, I’ve sat through enough workshops, read enough bestsellers, and seen enough new frameworks launch with bold promises to know one thing: there’s no magic formula....