Stories, insights, and notes
from my journey in UX, design, and beyond

Journals covering design principles, personal experiences, and creative explorations. Each one crafted to be informative, reflective, and shareable.

Users Need Value, Not Another AI Wrapper

Users Need Value, Not Another AI Wrapper

A while back, I met a founder who proudly described his product as a SaaS. When I asked what problem it solved, he hesitated. The truth is, SaaS is not a business model - it’s a d...
Aligning Design With Business Success

Aligning Design With Business Success

One of the most overlooked parts of design leadership is making sure creative strategies aren’t floating in isolation. A beautiful concept that doesn’t move the company forward ...