Stories, insights, and notes
from my journey in UX, design, and beyond

Journals covering design principles, personal experiences, and creative explorations. Each one crafted to be informative, reflective, and shareable.

The Hidden Bias in Product Metrics

The Hidden Bias in Product Metrics

As a designer, you’ll face this dilemma more often than you think. A new product or feature launches, but instead of placing it front and center, the team tucks it somewhere bel...
What Users Taught Me That Prototypes Didn’t

What Users Taught Me That Prototypes Didn’t

Every design feels solid on paper until real users interact with it. Early in my career, I sometimes skipped deep testing because I believed the flows were clear enough. Inevita...