When Qualitative Research Tells a Different Story
During one of our usability sessions, we were observing how small shopkeepers used our payment feature. The transaction success screen had a cheerful animation - a confetti burs...
Design Data Needs a Human Context
Not long ago, I built a small tool to observe how users interact with my designs. It tracked basic actions - clicks, scroll depth, hover points, and how long people spent on cer...
Tracking User Intent Through Triggers
Every product interaction - no matter how small - is a clue to what the user is trying to do. A hover, a scroll, a pause, or even silence can speak volumes. Designers often pay atte...
How Data and Users Guide Better Design
Early in my career, I sometimes jumped straight into designing without doing enough research. The result looked polished, but too often it didn’t solve the real problems users w...